terms & conditions

marketme.com.au (‘marketme’) is owned and operated by Melton Lane Pty Ltd. marketme.com.au is the exclusive registered trademark of Melton Lane Pty Ltd. ABN 99 006 898 666.

marketme members are those visitors to the site who register their details with marketme.

Use of this website is subject to these terms of use.

These terms of use are governed by the laws in force in the State of Victoria, Australia and you irrevocably and unconditionally submit to the non-exclusive jurisdiction of the courts of the State of Victoria, Australia and any courts which may hear appeals from those courts.

membership & payment options
returns, refunds, cancellations & exchanges
liability
file storage
copyright

membership & payment options

marketme operates on a membership basis which affords members access to personalised marketing services, events and support. Individuals can become members for an annual membership fee of $125 + GST. The membership fee is payable in full, in advance via EFT, cheque or credit card. Renewal is by the anniversary date of subscription. You will be contacted via email to advise you of your pending renewal.

Corporate memberships are available to businesses with multiple units such as franchises and retail groups. Fees are negotiated upon quotation and start from $85+ gst per week for a minimum group of 6 networked businesses on a 12 month service agreement. Shorter project durations are available. Contact amf@marketme.com.au for further information.

 

All prices are in Australian Dollars.

marketme offers a variety of payment options:

  • credit & debit cards
  • EFT
  • cheque

credit & debit cards

We accept Visa & MasterCard credit and debit cards. Payment is only debited from your card at time of transaction.

All credit card transactions on this website are processed using NAB Transact, a secure online payment gateway that encrypts your card details in a secure host environment.

electronic funds transfer (EFT)

EFT payment option is available to marketme members. Orders will only be actioned once funds have cleared in marketme’s account. account details are:
marketme.com.au
National Australia Bank
BSB 083-266
Account: 03-694-2841

Please note your marketme order number (see shopping cart top right) in the reference field.

cheque

Payment by private or bank cheque is accepted and should be made out to ‘marketme.com.au’ and sent to:
marketme.com.au
210 St Kilda Road
St Kilda 3182
Australia

Allow 5 days for cheque clearance.


goods & services tax (GST)

All amounts shown on the marketme website are GST exclusive

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returns, refunds, cancellations & exchanges

Complaints must be notified in writing to admin@marketme.com.au within 7 days of receipt of the goods.

You must notify us within 14 days of despatch date as recorded in your account if you have not received an item.

Please ensure the delivery address and receiver's name for your order is accurate and complete (including any business name if shipping to a work address) as we are unable to change any details once the order has been placed. marketme will not take responsibility for any orders that go missing due to incorrect delivery information provided by you.

Please choose carefully as marketme will only refund your purchase if the goods purchased are faulty or not fit for purpose. marketme will resupply any faulty goods at no cost to the purchaser. Product descriptions describe the contents of the product and their application. It is your responsibility to select the product you deem suitable for your needs. 

Whilst every effort is made to ensure goods are packaged carefully prior to despatch, marketme takes no responsibility for third party delivery services. Please note that it is your responsibility to nominate if delivery/in transit insurance is required at time of purchase.

Refunds will be issued in the payment form originally used by the purchaser within 14 days.

Many products and services on marketme are commissioned to be designed or personalised for your specific needs. Once you have commissioned a project or service, your approval is required throughout the different stages of the production and development process. Be careful in proofing your project as once approved by you, the project is deemed ‘fit for your purpose’.

Due to the personalised nature of many products developed for marketme customers, we are unable to offer refunds or exchanges for these products. Should you wish to cancel an order for personalised products or services,  marketme must be notified within 24 hours of the placement of the order and a 25% cancellation fee applies.

Whilst every effort is made to ensure the premium quality of printing and production services offered to marketme members, we reserve the right to deliver 10% more or less than the quantity ordered, making an allowance for human error and machinery malfunction. Only in the case of a short delivery will the customer be provided with a credit to their marketme account reflecting the pro rata cost of the missing goods. If you receive more than you ordered, you will not be charged any additional fee.

important information

  • all marketme products are quality controlled and checked for any faults before they are despatched to customers. Should you receive an item that is not in perfect condition please contact us within 7 days of receipt.
  • if you want to return products, you must contact us within 7 days of receiving your order, detailing your concerns.
  • items should be returned in their original packaging to ensure they are adequately protected in transit. The purchaser is responsible for the freight costs of returning goods to marketme head office in Melbourne.

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liability
Goods are classified as faulty if there is a manufacturing fault. Please note that items that are damaged as a result of wear and tear are not considered to be faulty. Where possible, we will offer to repair faulty items.

For all faulty items outside of our returns, refunds & exchanges policy, please contact admin@marketme.com.au

colors

We make every effort to display as accurately as possible the colors used in artwork and printing proofs. As computer monitors vary, we cannot guarantee that your monitor's display of any color will be completely accurate. Where possible we will nominate industry standard PMS references for your guidance. Hard copy proofs can be ordered and mailed to you for final approval if required. Please contact the design studio to order a proof, which will be quoted to you for prior approval. Please note that the printing process is complex and colours cannot always be absolutely matched. We abide by the Printing Industry production standards.

Please contact admin@marketme.com.au for any information about returns.

proofs

marketme will submit to you a digital proof of the goods to be produced specifically for you. It is your responsibility to check the proof carefully as marketme will not be responsible for any errors in the finished goods which appeared in the proof and which were not corrected by you before the order was completed. Digital proofs are included in your purchase price. Hard copy proofs are available at additional costs.

printing & production

When the customer purchases printing or production services from marketme, liability is limited to the total cost of the printing only when the quality of the printed items fall below acceptable industry standards or the final item does not comply with the specifications detailed on the order or product description. marketme liability is limited to print replacement only.

When you supply materials (logo’s, images, copy) to marketme for the production of ordered goods, marketme will not be responsible for any defects in the goods which are caused by defects in or the unsuitability of materials or equipment supplied by the purchaser.

responsibility to insure

marketme has no obligation to insure any property of the customer in marketme’s possession or in the possession of a third party contracted to produce ordered goods. The customer must pay the cost of any insurance arranged by marketme at the request of the purchaser.

transit

Whilst every effort is made to ensure goods are packaged carefully prior to despatch, marketme takes no responsibility for third party delivery services. Please note that it is your responsibility to nominate if transit insurance required at time of purchase.

force majeure

marketme will have no liability to the purchaser in relation to any loss, damage or expense caused by marketme’s failure to complete the order or to deliver the goods as a result of fire, flood, tempest, earthquake, riot, civil disturbance, theft, crime, strike, lockout, breakdown, war, the inability of marketme’s normal suppliers to supply necessary materials or any other matter beyond marketme’s control.

non-excludable rights

The parties acknowledge that, under applicable State and Commonwealth law, certain conditions and warranties may be implied in these Terms and Conditions and there are rights and remedies conferred on the customer in relation to the provision of the Goods or of services which cannot be excluded, restricted or modified by agreement (“Non-excludable Rights”).

governing law & jurisdiction

These Terms and Conditions are governed by the law in force in the State or Territory in which marketme’ s premises are located and the parties submit to the non-exclusive jurisdiction of the courts of that State or Territory and any courts which may hear appeals from those courts in respect of any proceedings in connection with these Terms and Conditions.

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file storage

marketme will provide digital files for your use as downloadable data from your library on marketme, or via a digital delivery service to your email address. marketme will make the file available for a period of 3 months, after which marketme has no responsibility for the archiving or future provision of the file to you.

Should a file supplied by marketme corrupt in any way, a replacement file will be supplied at no cost within 3 months of the original order. marketme liability for artwork and digital files is limited to the replacement of the file. marketme takes no responsibility for third party printing or production from its digital files. It is the responsibility of the purchaser of the marketme artwork or digital file to proof the pre-production of the file when printing with a third party supplier.

We recommend that you make a copy of every digital file and archive separately as marketme takes no responsibility for the provision of the file 3 months after the initial transaction.

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copyright

Copyright in all artistic and literary works authored by marketme remain the property of marketme and are licensed to you for reproduction purposes only. marketme artwork cannot be resold for use by a third party without written authority from marketme.

marketme warrants that the customer has copyright in, usage rights or a licence to authorise marketme to reproduce, all artistic and literary works supplied by the purchaser to marketme for the purposes of the order and the purchaser hereby expressly authorises marketme to reproduce all and any of such works for the purposes contracted.

Except as permitted by the Commonwealth Copyright Act 1968 (as amended) no part of this website may be reproduced, adapted, performed in public or transmitted in any form by any process (graphic, electronic or mechanical, including further copying, recording, taping or by a storage and information retrieval system) without the express written permission of marketme.

Nothing contained in the website should be construed as granting any licence or right of use of any trademark or part of any trademark displayed on this website without the express written permission of marketme or third party owner. Where marketme has supplied images to the purchaser, usage rights of the images purchased must be adhered to by the customer who takes full legal responsibility for their use.

The information contained in this site may contain technical inaccuracies, typographical or bibliographical errors. All liability of marketme howsoever arising for inaccuracies or errors is expressly excluded to the fullest extent permitted by law.

The purchaser hereby indemnifies and agrees to keep indemnified marketme against all liability, losses or expenses incurred by marketme in relation to or in any way directly or indirectly connected with any breach of copyright or of any rights in relation to copyright in such literary and artistic works supplied as aforesaid.

marketme provides digital artwork and document files for reproduction by the purchaser only. Any reproduction by a third party without the consent of marketme will be in breach of copyright.

All illustrations, photographs, designs, mockups, models, films, plates, stencils or other media or data and other material produced by marketme or its third party suppliers in the course of or in preparation for producing your order are the property of the marketme.


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Last Updated: 16 August 2010
 
Ask Me

The World is in Your Hands

How mobile phones have changed the planet The power of marketing is now mobile, and it's easier than ever to put your message in your clients' hands. Here are how some savvy companies are leveraging mobile shopping, social integration and brand connection. Maybe there's something you can do too? 1. hail the fashion cab! Glamour magazine launched a totally fabulous way for weary New Yorkers to order their YSL eye saviour. In the back of a cab between shows during NY fashion week, fashion sisters could download an app and swipe the screen to order their Touche Eclat! 2. QR codes are turning up everywhere! Those weird patterns printed on ads and products are starting to take off in a big way. Whilst it's a great way for a reader to get more info from ads, smart marketers are using QR codes to make their shop fronts work 24/7. QR - 'quick response codes' - are graphics, like barcodes, but can hold much more information. You need an app for your iPhone to 'read' a QR code, but they are free and downloadable from the app store. You swipe your iPhone over the code and it links you to the data, which can be just about anything. Want to get people to download your app? A QR code is a great way to send your customers directly to the right place to download it without lifting a finger... Check out Qkies - proving you can have your QR code & eat it too! 3. socialising is what we do! There's no denying that social media is here to stay - in fact, social media is literally taking over the planet. consider this: Facebook has 800 million active monthly users & growing Twitter has 230 million tweeters LinkedIn has 135 million subscribers and everybody's doing it! 98% of 18-24 year olds & 82% of 55-64 year olds use social media think it's a one hit wonder? Social networks reach 82% of the worlds internet population. Nothing else does.... but why? 67% of us use social media to stay in touch with friends 64% use it to stay in touch with our family members But only 5% of us use social media to catch up on what's happening with celebrities, or so we say.. . hot topics on social media 2011 #1 Death of Osama bin Laden #2 The Super Bowl #4 Charlie Sheen #5 Death of Steve Jobs #6 The Royal Wedding #7 Death of Amy Winehouse #8 Call of Duty, Modern Warfare Proof is that to make it big in social media today is to ...... die or kill your career! so what do people want to do on social media? 63% of Facebook users seek out sales & promotional codes 51% participate in polls 62% look for the latest news about their brands on Facebook 61% seek out new product information 58% look for contests & giveaways & if you need more proof... social ad spending will rise by 45% to $8 billion ( a miserly $3 billion in 2011) Facebook will generate $5.78 Billion in ad revenue in 2012 Twitter will generate $259.9 million in ad revenue 2012 money talks!

Do you know what's Pozible?

Clever name, clever idea! Innovative thinking at its best. Whilst crowdfunding is not new, this is a particularly good example of great, easy to use web design that connects interested people to interesting projects. It's what many social networks try to do, and many fall short. So why does Pozible work: 1. it's easy to engage with. You can be a follower and a supporter for as little as $1 donation. 2. there is a wide range of projects - from dancers raising money to get them to an international dance event, to funds sought to publish a comic to lots of great films (check out 'I've Been Here So Long' by my son ;) which all rely on the interest of others to help get their projects off the ground. 3. It has brilliant sharing functionality and SEO. Hat's off to Pozible.com.au - a smart destination for new ideas to garner public support. I pledge to visit it often and toss the value of a bottle of vino in someone's cap each month. All the fun without the hangover. Check it out. It's a site worth everybody's attention to participate in and to learn from. After all, great work deserves to be shared! AnneMaree Fitzgerald

Can Facebook work for you? Hell Yes!

There's a lot to know about Facebook and every day there's more and more to learn. Which is great, because it means that the channel has the flexibility to evolve quickly and brilliantly. Are you using facebook to: 1 . Drive new people to your brand? Here's one savvy business owner who is doing it well. Can you think of a Facebook page that might draw a new group to your brand that isn't your business name? eg: "my favourite hairdresser in Sydney" or "Beautiful Teeth in Melbourne?" Like Google, you need to drive people to your site or page by understanding how people search for what you offer. Obviously, if they don't know your brand already, they will search by what you do or sell. See how the image works below to grab attention when searching for a sale page. 2. Sell products online? Why divert friends to your website or Ebay shop if you can seal the sale right here on Facebook? Check out Lady Gaga's merchandise shop and imagine if you could have even a capsule range of products or service vouchers on your Facebook page? Service providers should be offering gift vouchers and promoting them through status posts. eg: ""No time for shopping around? A voucher she'll love in 60 seconds flat!" (hair/beauty/spa vouchers, lingerie voucher, fresh fruit delivery) eg: "all you need to know about the law but were too afraid to ask!" vouchers for a 15 minute telephone conversations about........ divorce, liability, fence disputes........ you name it. It's a great way to introduce a new generation to legal advice. 3.Test drive your new ideas? Facebook polls are a great way to find out what your friends think. Perhaps you're planning a new range of board shorts for your surf shop. Wouldn't it be a good idea to road test your design by asking what would your friends buy.... a: the new shorter shorts Italian style, b: old school surfer boardies, c: bring back speedos please!!! Link the poll to your Facebook page of designs and see the votes roll in.....and sales take off! Just three things to think about for your Facebook business channel - ignore it at your peril! Have a great weekend! AnneMaree Fitzgerald

Is Common Sense The Real 6th Sense?

I attended an Anthill entrepreneurs night in Melbourne this week, 60 people in a room all with big ideas and trying to wrestle them into a success story. Some were gorgeously young and naive, some of (us) were a little older, more experienced and a lot more circumspect. What we heard from the young and enthusiastic 'entrepreneurial speakers ranged from: "the key to success is (wait for it)....being prepared to work hard" ....to...."if I was launching a restaurant today, I'd artificially inflate the price of a meal and then discount it on Spreets", because "traffic is everything." Entrepreneurial experts? Should we be worried? I think the audience was smart enough to know that sometimes even the most 'clever' of us say some pretty stupid things. Let's look at "traffic is everything" first. The dynamos of online and social media spruik that instead of talking to a prospect 'one to one', we should find ourselves talking to a mass audience. That can be great if we're selling chicken nuggets or diabolical if we've had a glitch in our booking system (Jetstar). The scale of opportunity today is very much the domain of the mass marketers. Is that you? It's certainly not me! How much traffic volume does your business need? I can't see the rationale for driving the masses to your website or Facebook page if you're selling to up to 500 clients a month, why focus on talking to millions? Of course, 500 clients a month demands a steady flow of prospective clients and therefore convertable traffic to your business. The volume of which has to do with your conversion rate. The less enquiries you can convert, the more you need. Should you concentrate on improving your conversion rate, or simply drive through more traffic? I fear that driving through more and more traffic, you get caught up in the task rather than focus on the true business objective. And driving SEO and social media to the masses is indeed an onerous task that takes time, time and even more time. Time you could be doing something else more targeted - using SEO and social media - talking to the people who matter to you most. Is that everyone? How do you use Social Media to talk to the 200 people you want to reach now? That my friends, is really the $64 question. 1. Cultivate a quality database 200 of the right targets is of far more value to you, and enables you to manage the task of personalising and targeting your communications so more effectively. Go to the effort of ensuring your database is truly valuable to you. The right people, their right details and their particular area of interest as it relates to your business. How on earth have I got on the mailing list of a dozen specialist accounting software companies? Obviously to some companies, wastage is just the cost of volume marketing - they don't care. But I do. You do harm every time you send an ill targeted communication. And when you do it over and over again - I'd call that harassment - or that's how it feels. So you're unlikely to get my business - but you're also unlikely to get my referral. I liken poorly targeted online marketing to the 20 telemarketing calls we get a day for switching telecommunications providers.........%$#@!?% 2. Think 'exclusive' rather than 'inclusive' An 'off centre' posting from one of your 200 fans on Facebook does more harm to the credibility of your page than you'd think. Keep the conversation relevant to your business and your 'real' customers. Linkedin forums have found a way to manage the focus of the discussion by ensuring only the right people can join. Those forums are the best for coherent exchange without stupid, irrelevant distraction. Consider this simple management protocol for your own Twitter, Facebook and LinkedIn 'forums' - don't invite everyone to the party - just the ones you want to be friends with. 3. Fashion your message Don't be dragged into the trend of driving your business to meet the needs of the masses. A more targeted approach is likely to be more successful. Make sure the message you are sending is at least of interest to the recipient, and at best, a real solution to their problem. You can do this is you take the time to manage to whom you are speaking. Old fashioned? Or just common sense? How does this get lost in social media marketing today? Now, for the second piece of mischief - lack of authenticity. When you set your prices, do so with some respect for your clients. Artificially inflating a price to make the discount larger and more appealing is short term thinking....and best described as malevolent marketing. Your customer is not stupid. Price is traditionally determined by demand and settles into position according to competition. Margins are smaller when there are more competitors in the market. However, burning customers who purchase a product or service in good faith, is certainly not the right foundation for the making of a successful business. So beware of the temptation that Spreets and Groupon etc offer. Get involved when it makes sense for your business and be authentic with your customers. How much margin is right? Despite its hefty price tag, the real margin on a Louis Vuitton handbag is no where near what you'd assume. Hand finishing, selective materials and the rarified, highly skilled and manufactured environment where you buy it make the $2,000+ bag a big investment surely. However, it is likely to outlast your $100 Target special by a lifetime. You just have to like the design for a lot longer! That's also what you pay for - longevity. Does your product or service offer longevity? Your product must be priced correctly to enable you to deliver it well to your customer and follow it up with good after sales service. A client must be able to see the value in the price - which is often only really discovered when something goes wrong in a week or 6 years. Your steak undercooked? Your goods damaged in transit? Your widget came off the wodjet? Your advice following a campaign? What do you want - the response from a company that doesn't have the margin in its goods to provide adequate training and customer service for its customers? If that margin instead goes into the owner's pocket, or there just isn't the margin in that cheap price, then you have a problem. You need enough margin in your price to ensure your customer will return and purchase again. Have a look at your prices and consider if you have included in that squeezed profit margin, enough money to ensure if something goes wrong, you have your client's back. And lastly....... To be fair, you do have to work hard to be successful. Some of us have to work harder for longer than others though. That's why we're still in the room ;) AnneMaree Fitzgerald - www.marketme.com.au

Close the Loop!

It's a foolhardy business owner who will fund an advertising campaign without first checking that all other aspects of the marketing loop are covered. Why would you put hard earned money into a proactive 'push' without ensuring that it had the maximum chance to pull in the bucks? Plenty do. Before you press 'GO' on the spend, ask yourself the following questions: 1. Is there stock/capacity to meet demand +5%? +10%? + 25%? (basic, but often overlooked) 2. Is there anything in-store (digital or brick) that promotes your campaign? (help people find and understand it) 3. Have you strategised a 'what if'? the customer may want something different (a cluster offer) 4. How well are your staff informed about what you're doing? (before customers arrive) 5. Have you populated all your channels with your offer? And set up a way to monitor which channels perform best? 6. Have you strategised to launch/communicate with your VIP's first? (they expect it) 7. What additional 'push' factors will you implement? (EDM, sampling, editorial, experiential, viral, social) Closing the loop will maximise your success - so take the time to build a REAL campaign first. AnneMaree Fitzgerald - marketme.com.au
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